Why update outdated blog entries?

The data on your website will become out-of-date over time. The accuracy of your blog posts can be impacted by changes you make to your own product or service, industry advancements, and new ideas. Out-of-date content results in a decline in keyword rankings.

 How frequently should blog posts be updated or revised? 

More than a year-old blog posts make good candidates for updates. At least once every 15 months, aim for an update.  

This frequency enables you to distribute your updates wisely (especially large rewrites) without seeing your rankings suffer, despite the fact that constantly updating your blogs can drain your bandwidth. 

One or two months after the publication date of your blog post, don't be alarmed if you notice a decline in your keyword ranking. It may take three to six months for a keyword to produce noticeable results, depending on how competitive it is. You shouldn't alter your strategy before your winning streak starts because SEO is a lengthy game.   

How to Edit or Rewrite Blog Posts  

Many blog posts might be older at the same time. Once the 15-month mark has passed, you must decide which blog posts you will update first and how frequently. 

Here is a step-by-step guide to simplifying the decision-making process and updating the content of your blog.  

Give priority  

If you have multiple blog posts that need updates, you should prioritize the content that has the biggest impact on your key performance indicators (KPIs), which are the metrics that support your business goals. 

If your KPI is organic traffic, your top priority should be the most read blog posts.  

If your KPI is your lead conversion rate, prioritize posts that get more leads despite getting less traffic.  

Evaluate second  

Once you know which posts to update, decide how frequently you'll update your content. There are three different types of blog post updates: 

A rewrite or completely revised article is best if you haven't hit any keyword targets at all. With rewrites, you can go back to Google's home page. 

An addition—adding new content to an already-existing article—is necessary if your keyword ranking has dropped but your blog post is still visible on the relevant SERP. 

You must combine two existing articles into one if you have two blog posts that are both targeted at the same keywords. Because of keyword cannibalization, your website begins to compete with itself, which lowers both posts' rankings. 

Carry out  

Before editing a previous blog post, read the original version of your article. Look at the content that is currently ranking for your target keyword to get an idea of how your blog post should look after your update. 

Consider how your content can be altered to match the audience's search intent—the reason they are conducting that search—when rewriting a blog post. Change the flow of the entire article if necessary. In order to increase traffic, we advise using the professional tool Spinner Chief 7.  

Check to see which top-ranking posts are missing if you're writing an addition. Take into account the viewpoint of your customers and answer any new questions they may have.  

If you're writing a combination post, which of your two posts performs better for your keyword? Then, merge the weaker and stronger URLs by redirecting the old URL to the high-ranking one.  

You can heed my counsel, and please let me know if you experience any problems.